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News, analysis and applied innovation
An owned media space for news, analysis, progress, demos, lessons, experiences and new capabilities across product, AI, SaaS, GovTech, ConstructionTech, Inmovar and its verticals.
Chatboc: institutional service with each territory's context
October's updates strengthen shared access, organization workspaces, institutional knowledge and safe WhatsApp preparation, with work in Junín and Tierra del Fuego contexts.
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Chatboc: institutional service with each territory's context
October's updates strengthen shared access, organization workspaces, institutional knowledge and safe WhatsApp preparation, with work in Junín and Tierra del Fuego contexts.
MuniControl: native payroll, receipts and positions with review and history
October's updates connect native rules, calculation, closure, receipts and budget comparisons. Personnel teams also gain leave, schooling and attendance tools, with clear responsibilities.
NexID: from TAP to product, with a clearer experience
October's updates connect SUN, the customer portal and each brand's catalog: understandable readings, optional location, journey recovery and controlled publication.
ObraSaaS: clearer worksite operations, from the team to follow-up
October brings company onboarding, a private CRM, easier schedule navigation, protected photos and operation recovery. WhatsApp preparation advances with explicit permissions and consent.
Refugio × ObraSaaS: from design and renders to construction management
We are working alongside Refugio on an offering for architecture studios and construction companies: design, interiors, visualization, estimates and management with ObraSaaS.
ObraSaaS: end-to-end construction management, from field to leadership
ObraSaaS joins the portfolio as a ConstructionTech platform: Gantt/CPM, costs, certifications, digital site log, documents, inspections and WhatsApp field workflows.
AgentePost: AI content, approvals and publishing for agencies
AgentePost enters the portfolio as a vertical in development for marketing agencies, social media managers and creators: calendars, carousels, stories, Reels scripts, approval links and multi-channel publishing.

Chatboc.ar verified by Meta: a new milestone as a technology provider
Chatboc.ar moves forward as a technology provider for WhatsApp Business Platform: messaging, templates, phone numbers, webhooks, CRM and AI automation for companies, municipalities, schools and SMBs.

YouTube launch: tech stories, documentaries and digital power
I launched youtube.com/@inguillen as a public channel for documentary podcasts, shorts, innovation, AI, technology and stories about iconic digital-world builders.
Inmovar realtime avatar: voice, leads and tickets for commercial support
I implemented a realtime avatar on inmov.ar that talks with customers, detects needs, organizes leads and opens claim or advisory tickets.