Executive CV / Portfolio
Marcelo Guillén
Computer Engineer · Founder · Product & Technology Lead
I build AI-enabled B2B, GovTech and SaaS products for companies, governments and Argentine municipalities. I am now advancing ObraSaaS, expanding into Spain and building an independent technology publication.
Mendoza, ArgentinaArgentina · expansion toward Spain · remote / partnerships / opportunities / investment
info@inguillen.ar+54 9 261 316 8608
inguillen.arLinkedIn · WhatsApp · Google Meet
Executive summary
Computer engineer and technology founder. My story started far from the usual tech hubs: I was born in Tierra del Fuego, moved alone to Mendoza to study, and kept building products, companies and lessons in demanding markets. From Bitcoin/fintech in 2013 to applied AI, ObraSaaS, SaaS, GovTech, traceability and tokenization, my focus is operational technology that improves real processes and opens opportunities.
I want to push a more ambitious chapter: Web4, DAOs, tokenization, traceability, digital identity, IoT and applied AI for products, governments and communities. Innovation should not be only business: it can organize ecosystems, make value chains transparent, reduce friction and improve the world through concrete solutions. This chapter also adds professional and commercial expansion toward Spain, technology for Argentine governments and municipalities, and an owned editorial agenda.
Current company
Intelligence in motion
Inmovar Latam organizes and accelerates proprietary SaaS products with applied AI, WhatsApp, automation, GovTech, traceability, blockchain, digital identity, IoT, Web4 and real operations for companies, municipalities, communities and premium products across LATAM.
Current portfolio
Ecosystem · AI · SaaS · GovTechInmovar Latam
Ecosystem that brings together and accelerates current verticals with applied AI, automation, traceability, blockchain, IoT and digital identity for LATAM.
ConstructionTech · SaaS · AIObraSaaS
Full-stack SaaS platform for end-to-end construction management: Gantt/CPM, costs, certifications, digital site log, documents and inspections, with WhatsApp field workflows.
AI · WhatsApp · CRMChatboc
Conversational AI agent for support, sales, WhatsApp, location and omnichannel automation for SMBs, municipalities and governments.
Data · BI · AutomationIntelliTech
Commercial and operational intelligence: metrics, collections, sales, WhatsApp automation and dashboards for actionable decisions.
SaaS · Scheduling · UXTurnero Pro
Scheduling, CRM, appointments, reminders, payments and administrative bot for clinics, professional services and commercial teams.
Impact · Circularity · TraceabilityPunto Limpio
Environmental management, recycling, circular inventory, routes, reporting, KPIs and traceability for municipalities, companies and impact programs.
ID · Tokenization · NFC · AINexID
Traceability, tokenization, blockchain, AI, NFC, digital identity and anti-fraud verification for premium LATAM products.
AI · Content · Social SaaSAgentePost
Platform for marketing agencies, social media managers and content creators: it generates calendars, carousels, stories and Reels scripts, enables approval links and prepares multi-channel publishing.
YouTube · Podcast · DocumentariesMarcelo Guillén YouTube
YouTube channel for tech stories, documentary podcasts, shorts, innovation, AI, iconic builders and digital power told from a LATAM builder perspective.
Blog · News · YouTubeinguillen.ar Media
Editorial blog and channel for news, analysis, tech stories, documentaries, AI, product, digital power and first-hand building lessons from LATAM.
Stack and focus
Career path
Tierra del Fuego and the first tech curiosity
As a child I discovered the computer as a tool to imagine, test and build. By 11 I already knew I wanted to study computing and turn that curiosity into a craft.
Moving alone to Mendoza
I crossed the country to study engineering. That stage taught me autonomy, adaptation, discipline and a way of working: go build even when the map is incomplete.
Universidad de Mendoza
The university where I graduated as a Computer and Telecommunications Engineer: software, algorithms, databases, architecture and systems thinking.
Baker Hughes
Early experience in IT infrastructure, support, servers, inventory, corporate standards and operations with technical teams.
Bitcoin Brothers / enBitcoins
Crypto fintech built in an early stage: payments, invoices, education, community, regional adoption and later sale to foreign capital while the market was still being born.
Startup Weekend Mendoza and early Web3 community
Participation and mentorship in entrepreneurial ecosystems around Bitcoin, blockchain and decentralized models long before the conversation became massive.
Crypto, markets, product and independent execution
Analysis, trading, risk, liquidity, exchanges, digital assets and technical-commercial judgment in high-uncertainty environments.
ViBoutique and digital operations
Digital commerce and logistics for wine and regional products from Mendoza to Córdoba, Buenos Aires and Tierra del Fuego: support, payments, inventory and flow improvement.
MyBStore
Partner & Executive Director: sales, purchasing, stock, finance, payments, operations and shopping experience.
Inmovar Latam, NexID, ObraSaaS, GovTech, Web4 and expansion toward Spain
Current focus on applied AI, WhatsApp, SaaS/GovTech, ConstructionTech, blockchain, tokenization, traceability, digital identity, DAOs, IoT, proprietary verticals, media and solutions for Argentine governments and municipalities, with professional/commercial expansion toward Spain.
Public footprint
Deployed SaaS platform for end-to-end construction management: Gantt/CPM, costs, certifications, digital site log, documents, inspections and WhatsApp field workflows.
Early-stage crypto fintech with public coverage around payments, invoices and financial flow; later sold to foreign capital.
Footprint in the Argentine fintech ecosystem where enBitcoins appears as a historical crypto/fintech project, not as a current vertical.
Public reference on early adoption and conversation around bitcoin usage in Argentina.
Mentorship and participation in the entrepreneurial community connected to early blockchain, crypto and web3.
Open channel for ideas, learning, technology vision and personal signals from the founder path.
Public footprint of the enBitcoins project and the early Bitcoin/fintech stage in Latin America.