01
Operational solutions
Inmovar, ObraSaaS, Chatboc, IntelliTech, Turnero Pro, Punto Limpio and NexID as real verticals across support, product, ConstructionTech, municipal GovTech, data, traceability and automation.
View portfolioArgentina · expansion toward Spain · remote / partnerships / opportunities / investment
Marcelo Guillén
Computer Engineer · Founder · Product & Technology Lead
I build AI-enabled B2B, GovTech and SaaS products for companies, governments and Argentine municipalities. I am now advancing ObraSaaS, expanding into Spain and building an independent technology publication.
Computer engineer and technology founder. My story started far from the usual tech hubs: I was born in Tierra del Fuego, moved alone to Mendoza to study, and kept building products, companies and lessons in demanding markets. From Bitcoin/fintech in 2013 to applied AI, ObraSaaS, SaaS, GovTech, traceability and tokenization, my focus is operational technology that improves real processes and opens opportunities.
- +13
- years building products
- 2013
- early Bitcoin and fintech
- Web4
- AI, DAOs, IoT and tokenization
- AR / ES
- professional and commercial expansion
Inmovar LatamAI · SaaS · GovTech · Traceability
Entry map
Choose the most useful path for what you came to evaluate
The platform organizes story, products, public evidence, scheduling and live content so companies, partners, recruiters and community can quickly find what matters.
02
CV + trajectory
Professional story, technical evolution, commercial experience and localized PDF downloads for hiring or consulting processes.
View CV03
Roadmap and vision
Web4, tokenization, DAOs, IoT, digital identity and SaaS/GovTech products focused on measurable pilots and real operations.
Schedule call04
Blog, news and media
A public log with news, analysis, progress, ideas, pilots, tech stories, YouTube and technically grounded building lessons from Argentina toward Spain and LATAM.
Read blogEnterprise SaaS mode
A personal platform with executive reading, product depth and operating signals
The goal is for a company, partner or investor to quickly understand what is built, which capabilities repeat and where real value may appear.
- 12
- portfolio projects
- 7
- current verticals
- 10
- public signals
- 10
- documented stages
Capability mapCapability frequency across the current verticals.
Personal operating system
Product, engineering, sales, operations and purpose as one decision board.
Intent CRMHow each visitor type should read the site.
Product-tech leadership
Useful when the challenge is building, organizing teams, turning ideas into roadmap and executing.
Operable problems
AI, WhatsApp, dashboards, traceability and automation applied to real processes.
Scalable verticals
Products with brand, domain, narrative and a path for commercial partnerships.
Web4 infrastructure
NexID, tokenization, IoT, digital identity and verifiable evidence for LATAM.
Professional system
Engineering, real commerce and purpose working together
The offer is not just writing code: it is finding real problems, turning them into product, selling, operating, measuring, communicating and improving them until they are useful for companies, governments, municipalities and communities from Argentina toward Spain and LATAM.
Full-stack founder with commercial field experienceProductProblem → solutionEngineeringArchitecture + executionBusinessSales + partnershipsOperationsData + automationImpactWeb4 + traceability
Problem before screen
I start with the friction: support, payments, appointments, data, stock, trust, traceability or processes that still depend on people doing repeatable work.
Prototype that can operate
I design product, architecture and flows around something sellable and maintainable: applied AI, WhatsApp, dashboards, APIs, automation and simple experience.
Brand, metrics and partners
Then comes the hard part: communication, commercial follow-up, partnerships, support, indicators and real learning to turn an idea into a platform.
Life story
From Tierra del Fuego to building technology for LATAM
I had my first strong contact with a computer at 8, and by 11 I already knew I wanted to study computing. At 18 I crossed Argentina from Tierra del Fuego to Mendoza to become an engineer. That decision shaped how I work: learn fast, adapt, sell, operate, build with what is available and keep a vision even when the path is not pre-built.
I want to push a more ambitious chapter: Web4, DAOs, tokenization, traceability, digital identity, IoT and applied AI for products, governments and communities. Innovation should not be only business: it can organize ecosystems, make value chains transparent, reduce friction and improve the world through concrete solutions. This chapter also adds professional and commercial expansion toward Spain, technology for Argentine governments and municipalities, and an owned editorial agenda.
Southorigin far from tech centers
UMcomputer engineering and telecom
2013Bitcoin, fintech and early adoption
2026Inmovar, NexID, AI, Web4 and impact
Moving, studying, selling and operating taught me to see software as a practical tool: it must organize real work, not only look modern.
Each vertical comes from friction I saw in businesses: support, payments, appointments, stock, logistics, traceability and decisions.
The crypto stage left me with a healthy obsession for identity, trust, auditability, digital ownership and evidence that travels with the product.
Current company
Inmovar Latam brings the current verticals together
Intelligence in motion
Inmovar Latam organizes and accelerates proprietary SaaS products with applied AI, WhatsApp, automation, GovTech, traceability, blockchain, digital identity, IoT, Web4 and real operations for companies, municipalities, communities and premium products across LATAM.
Applied AIWhatsAppAI contentTraceabilityIoTWeb4GovTech
Portfolio
Living portfolio
Verticals, products, public content and reputation assets across AI, SaaS, ConstructionTech, municipal GovTech, traceability, tokenization, automation, digital identity, Web4, IoT, the YouTube channel and technology media, built from Argentina with expansion toward Spain.
Ecosystem · AI · SaaS · GovTechInmovar Latam
Ecosystem that brings together and accelerates current verticals with applied AI, automation, traceability, blockchain, IoT and digital identity for LATAM.
Problem, solution and evidence
- Problem
- Many companies have disconnected tools, scattered data and sales processes that depend too much on manual WhatsApp work.
- Solution
- Inmovar works as an operating umbrella: product, architecture, brand, sales, automation and integration between verticals.
- Signal
- Venture-builder logic: create real software, connect it to concrete problems and turn field learning into repeatable products.
ConstructionTech · SaaS · AI
ObraSaaS
Construction management with planning, CRM, attendance, private photos, progress proposals and approval-based purchasing. A new experience for preparing a company and worksite pilot.
Problem, solution and evidence
- Problem
- Construction information is often fragmented across chats, spreadsheets, photos, daily reports and systems that fail to connect the field, project leadership and administration.
- Solution
- Connects field teams, project leadership and administration: record evidence, review progress, process purchases and preserve each worksite's context.
- Signal
- October version published on obrasaas.com. WhatsApp onboarding and recovery are prepared; field acceptance and real message delivery are verified separately.
GovTech · HR · Payroll
MuniControl
Municipal management with personnel records, payroll changes, native payroll, payslips and budgeted staffing. New improvements to formulas shared across agreements and closing consistency.
Problem, solution and evidence
- Problem
- Administration needs to prepare payroll and review positions, agreements, payslips and periods while preserving the basis for each decision.
- Solution
- Organizes HR and payroll around preparation, review and consultation, with permissions and period traceability.
- Signal
- October release published on municontrol.com, developed in the municipal context of Junín. Operational acceptance is pending for each workflow and role.
Architecture · Design · VisualizationRefugio × ObraSaaS
ObraSaaS and professional services alongside Refugio (@refugio.ok): design, interiors, renders, estimates and proposal preparation for studios and construction companies.
Problem, solution and evidence
- Problem
- Studios and builders need to communicate design, prepare estimates and connect proposals, documentation and construction management.
- Solution
- A collaboration bringing management software together with architectural design and visualization for commercial proposals and tender processes.
- Signal
- Collaboration in progress. Scope, deliverables, costs and terms are defined for each assignment; professional services are quoted per project.
AI · WhatsApp · CRMChatboc
Conversational AI, CRM, knowledge, reports and territorial participation for businesses and public teams, with organization-specific workspaces.
Problem, solution and evidence
- Problem
- Teams lose inquiries, answer late and fail to convert conversation data into commercial follow-up.
- Solution
- Chatboc automates attention, qualifies opportunities, responds through WhatsApp and leaves traceability for sales, support and management.
- Signal
- Published improvements to central access and institutional modules, with work in Junín and Tierra del Fuego contexts. WhatsApp activation depends on each organization's onboarding.
Data · BI · AutomationIntelliTech
Commercial and operational intelligence: metrics, collections, sales, WhatsApp automation and dashboards for actionable decisions.
Problem, solution and evidence
- Problem
- As a business grows, information gets split between spreadsheets, chats, payments, inventory and decisions made by intuition.
- Solution
- IntelliTech turns operations into dashboards, alerts, payment flows, commercial follow-up and metrics ready for action.
- Signal
- Direct learning from real commerce: measure, organize, collect, sell and automate without losing control of the operation.
SaaS · Scheduling · UXTurnero Pro
Scheduling, CRM, appointments, reminders, payments and administrative bot for clinics, professional services and commercial teams.
Problem, solution and evidence
- Problem
- Appointments are coordinated by chat, reminders get forgotten and the schedule depends on one person all day.
- Solution
- Turnero Pro organizes bookings, reminders, CRM, payments and automatic communication for services that need predictability.
- Signal
- Vertical productivity SaaS: fewer no-shows, better attention and clearer operations for service businesses.
Impact · Circularity · TraceabilityPunto Limpio
Environmental management, recycling, circular inventory, routes, reporting, KPIs and traceability for municipalities, companies and impact programs.
Problem, solution and evidence
- Problem
- Environmental programs often have good intentions but weak measurement, limited traceability and reporting that is hard to sustain.
- Solution
- Punto Limpio organizes collection, materials, routes, KPIs, evidence and reports to connect impact with verifiable data.
- Signal
- Technology applied to impact: public/private management with clear metrics, traceability and communication for communities.
ID · Tokenization · NFC · AI
NexID
Digital identity and NFC traceability through the SUN experience: product information, photos, authenticity states and optional location with consent.
Problem, solution and evidence
- Problem
- Premium products need to prove origin, authenticity, story and trust in markets where copying and fraud keep growing.
- Solution
- NexID combines NFC, digital identity, blockchain, AI and tokenization to tell the product story and verify its journey.
- Signal
- Web, API and dashboard have October releases. Physical NFC and the complete journey into CRM require validation with real devices and products.
AI · Content · Social SaaSAgentePost
Platform for marketing agencies, social media managers and content creators: it generates calendars, carousels, stories and Reels scripts, enables approval links and prepares multi-channel publishing.
Problem, solution and evidence
- Problem
- Agencies and creators lose too many hours on briefing, design, copy, approval, revisions and publishing for every brand or client.
- Solution
- AgentePost organizes brand identity, generates content batches, enables quick approval by link and connects calendars, assets, roles and publishing without sharing passwords.
- Signal
- The opportunity is not to copy a scheduler: it is to connect strategy, AI-assisted production, client approval, reporting and multi-brand operations to scale creative work.
YouTube · Podcast · DocumentariesMarcelo Guillén YouTube
YouTube channel for tech stories, documentary podcasts, shorts, innovation, AI, iconic builders and digital power told from a LATAM builder perspective.
Problem, solution and evidence
- Problem
- Technology is often explained as noise or isolated headlines; it needs narrative, context, research and a view that connects product, society and digital power.
- Solution
- I am building an owned channel to publish episodes, shorts and narrative pieces documenting learnings, builders, emerging technologies and my own evolution.
- Signal
- The portfolio becomes a living public platform, and YouTube adds audiovisual content, evidence, ideas, stories and real distribution for communities, companies and partners.
Blog · News · YouTubeinguillen.ar Media
Editorial blog and channel for news, analysis, tech stories, documentaries, AI, product, digital power and first-hand building lessons from LATAM.
Problem, solution and evidence
- Problem
- Technology is often reduced to isolated headlines; it needs context, research and a view that connects innovation, product, society and digital power.
- Solution
- I am building an independent media platform combining a blog, news, analysis, episodes and narrative pieces to document trends, builders, projects and lessons.
- Signal
- The portfolio also works as an editorial platform: technically grounded content for communities, companies, governments, municipalities and partners across Argentina, Spain and LATAM.
Story
Evolution log: life, industry, fintech and venture building
A roadmap-style reading: each phase left technical, commercial and human learning. Past experience now returns as product judgment.
- Q0 · Roots
Tierra del Fuego and the first tech curiosity
As a child I discovered the computer as a tool to imagine, test and build. By 11 I already knew I wanted to study computing and turn that curiosity into a craft.
LearningTechnology as a tool for mobility, autonomy and creation.Stack / focusCuriosity, PC, self-learning, resilience - Q1 · Departure
Moving alone to Mendoza
I crossed the country to study engineering. That stage taught me autonomy, adaptation, discipline and a way of working: go build even when the map is incomplete.
LearningMove, solve, ask for help when needed and sustain a personal vision.Stack / focusAutonomy, study, focus, adaptation - Q2 · Technical base
Universidad de Mendoza
The university where I graduated as a Computer and Telecommunications Engineer: software, algorithms, databases, architecture and systems thinking.
LearningUnderstand systems before writing code: data, networks, structure and logic.Stack / focusSoftware, data, telecommunications, architecture - Q3 · Operations
Baker Hughes
Early experience in IT infrastructure, support, servers, inventory, corporate standards and operations with technical teams.
LearningProfessional technology needs support, documentation, continuity and standards.Stack / focusIT, servers, support, inventory, processes - Q4 · Early fintech
Bitcoin Brothers / enBitcoins
Crypto fintech built in an early stage: payments, invoices, education, community, regional adoption and later sale to foreign capital while the market was still being born.
LearningRead a wave before the market, educate users and turn a technical idea into a commercial service.Stack / focusBitcoin, payments, community, invoicing, education - Q5 · Ecosystem
Startup Weekend Mendoza and early Web3 community
Participation and mentorship in entrepreneurial ecosystems around Bitcoin, blockchain and decentralized models long before the conversation became massive.
LearningTalent networks accelerate more than any isolated pitch.Stack / focusMentorship, startups, blockchain, community - Q6 · Risk and markets
Crypto, markets, product and independent execution
Analysis, trading, risk, liquidity, exchanges, digital assets and technical-commercial judgment in high-uncertainty environments.
LearningLearn to decide with incomplete information and protect capital, time and energy.Stack / focusTrading, risk, liquidity, exchanges, analysis - Q7 · Real commerce
ViBoutique and digital operations
Digital commerce and logistics for wine and regional products from Mendoza to Córdoba, Buenos Aires and Tierra del Fuego: support, payments, inventory and flow improvement.
LearningSoftware becomes more valuable when it understands sales, support, stock, logistics and margins.Stack / focusE-commerce, logistics, payments, support, inventory - Q8 · Commercial leadership
MyBStore
Partner & Executive Director: sales, purchasing, stock, finance, payments, operations and shopping experience.
LearningLeading also means organizing numbers, people, suppliers, channels and experience.Stack / focusSales, purchasing, finance, stock, CRM - Q9 · Venture builder
Inmovar Latam, NexID, ObraSaaS, GovTech, Web4 and expansion toward Spain
Current focus on applied AI, WhatsApp, SaaS/GovTech, ConstructionTech, blockchain, tokenization, traceability, digital identity, DAOs, IoT, proprietary verticals, media and solutions for Argentine governments and municipalities, with professional/commercial expansion toward Spain.
LearningConnect technical history, engineering, commercial experience, purpose, public-sector operations and editorial judgment into live, measurable and scalable products.Stack / focusAI, SaaS, GovTech, NFC, Web4, tokenization, ConstructionTech, media, Spain
Appendix / digital footprint
Public evidence, ecosystem and trajectory signals
External signals and useful references for recruiters, partners, founders, companies and investors. Curated to show public evidence and professional context.
ObraSaaS
Deployed SaaS platform for end-to-end construction management: Gantt/CPM, costs, certifications, digital site log, documents, inspections and WhatsApp field workflows.
Open sourceBitcoin Brothers and enBitcoins
Early-stage crypto fintech with public coverage around payments, invoices and financial flow; later sold to foreign capital.
Open sourceRadar Fintech Argentina / enBitcoins
Footprint in the Argentine fintech ecosystem where enBitcoins appears as a historical crypto/fintech project, not as a current vertical.
Open sourceBitcoin use in Argentina
Public reference on early adoption and conversation around bitcoin usage in Argentina.
Open sourceStartup Weekend Mendoza 2014
Mentorship and participation in the entrepreneurial community connected to early blockchain, crypto and web3.
View referencePersonal X / InGuillen
Open channel for ideas, learning, technology vision and personal signals from the founder path.
Open sourceHistorical X / enBitcoins
Public footprint of the enBitcoins project and the early Bitcoin/fintech stage in Latin America.
Open sourceUniversidad de Mendoza
Computer and Telecommunications Engineering as a technical base for architecture, software, data and product.
View referenceMyBStore
Executive experience in e-commerce, sales, purchasing, stock, payments, customer attention and operational improvement.
View referenceInmovar Latam
Company that brings together current verticals in AI, SaaS, GovTech, traceability, digital identity and blockchain.
Open sourcePublic content · News and analysis
Latest moves: product, AI, story, news and technology
An entry point for launches, Inmovar progress, demos, analysis, lessons, ideas and public signals from Argentina, with a view toward Spain and LATAM.
Chatboc / Institutional service
Chatboc: institutional service with each territory's context
October's updates strengthen shared access, organization workspaces, institutional knowledge and safe WhatsApp preparation, with work in Junín and Tierra del Fuego contexts.
Read post
MuniControl / GovTech
MuniControl: native payroll, receipts and positions with review and history
October's updates connect native rules, calculation, closure, receipts and budget comparisons. Personnel teams also gain leave, schooling and attendance tools, with clear responsibilities.
Read post
NexID / Connected products
NexID: from TAP to product, with a clearer experience
October's updates connect SUN, the customer portal and each brand's catalog: understandable readings, optional location, journey recovery and controlled publication.
Read post
ObraSaaS / ConstructionTech
ObraSaaS: clearer worksite operations, from the team to follow-up
October brings company onboarding, a private CRM, easier schedule navigation, protected photos and operation recovery. WhatsApp preparation advances with explicit permissions and consent.
Read post
Refugio / Architecture
Refugio × ObraSaaS: from design and renders to construction management
We are working alongside Refugio on an offering for architecture studios and construction companies: design, interiors, visualization, estimates and management with ObraSaaS.
Read postUpdates
Living log: public roadmap and next moves
A section designed like a company timeline: next steps, launches, learning, partners, demos and signals of where the ecosystem is evolving.
Signals in motion
Progress, learnings, launches, collaborations and next moves showing how my work, Inmovar and the verticals in progress keep evolving.
Featured entry
ObraSaaS / ConstructionTech
See moreObraSaaS: clearer worksite operations, from the team to follow-up
October brings company onboarding, a private CRM, easier schedule navigation, protected photos and operation recovery. WhatsApp preparation advances with explicit permissions and consent.
Company onboarding, private CRM, planning, field evidence, purchasing and WhatsApp preparation.Q4 · 2026
ObraSaaS / ConstructionTech
See moreObraSaaS: clearer worksite operations, from the team to follow-up
October brings company onboarding, a private CRM, easier schedule navigation, protected photos and operation recovery. WhatsApp preparation advances with explicit permissions and consent.
Company onboarding, private CRM, planning, field evidence, purchasing and WhatsApp preparation.Q4 · 2026
MuniControl / GovTech
See moreMuniControl: native payroll, receipts and positions with review and history
October's updates connect native rules, calculation, closure, receipts and budget comparisons. Personnel teams also gain leave, schooling and attendance tools, with clear responsibilities.
Native payroll, independent review, receipts, budgeted staffing, leave, schooling and attendance.Q4 · 2026
NexID / Connected products
See moreNexID: from TAP to product, with a clearer experience
October's updates connect SUN, the customer portal and each brand's catalog: understandable readings, optional location, journey recovery and controlled publication.
SUN experience, connected products, NFC, consented location, customer portal and organization catalogs.Q4 · 2026
Chatboc / Institutional service
See moreChatboc: institutional service with each territory's context
October's updates strengthen shared access, organization workspaces, institutional knowledge and safe WhatsApp preparation, with work in Junín and Tierra del Fuego contexts.
Institutional access, organization workspaces, knowledge, orders, complaints, reports and WhatsApp preparation.Q4 · 2026
Refugio / Architecture
See moreRefugio × ObraSaaS: from design and renders to construction management
We are working alongside Refugio on an offering for architecture studios and construction companies: design, interiors, visualization, estimates and management with ObraSaaS.
Design, interiors, renders, estimates, commercial proposals and tender preparation.Q3 · 2026
ObraSaaS / ConstructionTech
See moreObraSaaS joins the product portfolio
A full-stack SaaS platform connecting Gantt/CPM planning, costs, certifications, digital site logs, documents, inspections and WhatsApp field reporting.
ConstructionTech, multi-tenant SaaS, Prisma/PostgreSQL, authenticated APIs, traceability and construction operations.Schedule
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First contact
To meet, understand context and define the best next step.
Book a Google Meet callJob / company opportunity
For roles, consulting, product/technology leadership or B2B/GovTech projects.
Book a Google Meet callPartnership / investment / startup
For partners, investors, commercial allies and Inmovar Latam verticals.
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Let's talk when the problem requires building, operating and scaling
Mendoza, Argentina. Argentina · expansion toward Spain · remote / partnerships / opportunities / investment. Available for roles, partnerships, co-founders, investors and B2B/GovTech projects with real impact across Argentina and Spain, focused on municipalities, SaaS, ConstructionTech and technology media.